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Sales & Marketing

  • Brookstone launches new technology marketing campaign

    Merrimack, N.H. - Brookstone is unveiling its "I Launched at Brookstone!" marketing campaign to promote new homegrown products, introduce the new tech products from startup companies, and meet startup companies looking for a way to bring their products to market. Brookstone is able to develop and market startup products with in-house design, packaging, marketing, retail, e-commerce and wholesale teams

  • Staples hopes to cash in on ‘smart home’ trend

    Staples is taking the next step in creating the largest curated ecosystem of “smart home” devices.

    The company has announced that its home automation system, called Staples Connect, will now offer ambient alerts for the home and office. The alerts provide audio and visual notifications outside of the Staples Connect app and through compatible devices in the home or office.

  • Report: C. Wonder closing all stores

    New York -- The specialty apparel and home goods chain C. Wonder is shuttering its remaining stores, according to Buzzfeed. The company, founded in 2011 by Christopher Burch, ex-husband of Tory Burch, quietly closed a number of its 32 stores in November. It is now closing its remaining locations, 11 in total, the report said.

  • Apple leads in Christmas week device activations

    San Francisco, Calif. - Apple accounted for 51% of the new device activations worldwide during the week leading up to and including Christmas Day (Dec. 19 - 25). According to data from mobile analytics provider Flurry, Christmas Day typically sees the highest number of new device activations and app installs each year, with 2014 following the trend.

  • Nordstrom Rack to open in Lafayette, Louisiana, in 2016

    Seattle -- Nordstrom plans to open a Nordstrom Rack at Ambassador Town Center in Lafayette, Louisiana.

    The 25,000-sq.-ft. store is scheduled to open in spring 2016. The more than 425,000-sq.-ft. Ambassador Town Center is a joint development of Stirling Properties and CBL & Associates Properties.

  • Wet Seal gets $27 million default notice

    Embattled teen retailer Wet Seal Inc. has defaulted on $27 million in senior convertible notes and related costs.

    In a regulatory filing, Wet Seal said the total amount due is equal to $28.8 million, plus costs of collection, attorneys’ fees and disbursements.

  • Report: Brazil’s Track & Field to open 10 U.S. stores in 2015

    New York -- Brazilian athletic wear retailer Track & Field has opened its second U.S. store, in Brentwood, California. The retailer operates 122 stores in Brazil and opened its first U.S. store, in New York, approximately four years ago. It plans to open about 10 new stores in the United States in 2015 as part of its next phase of growth, according to Women’s Wear Daily.

  • Staples to award $25K to ‘ecovator’ schools

    As part of its ongoing strategy to drive sustainability innovation, Staples will be giving away $25,000 in new tech products to 10 “eco-focused” schools in Canada in 2015.

    Publicly funded schools that are focused on the environment are invited to enter the contest atStaples.ca/PowerEco and share their eco initiatives for a chance to win. The Staples Superpower your School Contest runs through Jan. 31.

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