Sales & Marketing

Vinings, Ga. - Video’s ability to engage shoppers, and increase conversion rate and revenue, makes it a valuable e-commerce tool. According to a study of 26 retail clients during second quarter 2014 from video commerce solutions provider Liveclicker, the average order value (AOV) for customers that watch video on a product page is at least 50% higher than a site’s overall AOV for 57% of retailers.

Target shoppers looking for the next big thing in fashion are in for a splash of color and bold prints from the retailer’s next design partner.

Target has announced it is collaborating with American resort wear brand Lilly Pulitzer on a limited-edition collection featuring 15 exclusive prints, which are original works of art.

San Luis Obispo, Calif. – Despite getting a lot of attention, ship-from-store and in-store pickup may not be on most retailers’ short-term to-do lists. In a new e-commerce study conducted by distributed order management solutions provider Shopatron in December, 59% of retailers said they did not have plans to deploy new order fulfillment solutions like ship-from-store or in-store pickup.  

New York -- As the Big Apple gets ready to host the National Retail Federation’s “Big Show,” which kicks off Sunday, Jan. 11, the city’s retail scene is buzzing. Here are 10 must-see new spaces:

A strong 6.9 percent identical store sales increase at Supervalu’s Save-A-Lot stores proved a drain on parent company profits in the third quarter.

Hackettstown, N.J. -- Marshalls has leased 21,675 sq. ft. at Mansfield Commons in Hackettstown, New Jersey, according to center owner National Realty & Development Corp., Purchase, New York.

The 271,980-sq.-ft. Mansfield Commons is anchored by Walmart and Kohl’s, and is located on Route 57.

Oakland, Calif. – Teen lifestyle brand Billabong is positioning its supply chain on the GT Nexus platform to support transformation of its wholesale and retail businesses. Billabong will connect suppliers and trading partners in a cloud-based network to facilitate and automate processes for supply chain financing, order collaboration, invoice management, in-transit visibility and payment management.

Another mall-based retailer has announced that it is in default and struggling for survival.

Body Central Corp. announced that it is in default on $18 million in debt and is exploring strategic alternatives, the Jacksonville, Florida-based company said in a statement.

The company also said it is experiencing “significant liquidity problems,” and is exploring options, including a possible bankruptcy filing.