Sales & Marketing

From Valentine’s Day to Christmas, the year is filled with big moments for retailers – but a retailer’s strategy should be much more than a numbers game during these times. Rather, these moments present an opportunity to build momentum for the entire year with a 360-degree brand strategy that gives shoppers an unforgettable experience that will keep them coming back.

To maximize the potential benefits of big retail moments throughout 2015, keep these five pillars in mind:

Cincinnati - Half Price Books has selected the PCMS Vision BeanStore POS system for its stores nationwide. PCMS is in the process of rolling out the system at all 117 Half Price Books stores.

Half Price Books selected PCMS over a number of competitive vendors due to the ability of PCMS to support the retailer’s unique inventory management requirements around the buying and selling of new and used books and other items.

Exeter, N.H. -- Ice hockey equipment manufacturer Bauer Hockey is throwing its puck in the retail arena. The company will open its first-ever store this summer, in the Boston suburb of Burlington, Massachusetts. It will be followed by a second location in the fall, in the Minneapolis area.

Houston – Francesca’s Holding Corp. is still feeling the warmth of the holidays. The retailer is increasing its guidance for fourth quarter sales to between $103 million and $105 million, including a low-single-digit decrease in same-store sales.

Mandeville, La. -- Stirling Properties announced the addition of Whole Foods Market to the tenant lineup at Premier Centre, a 273,000-sq.-ft. shopping center near the intersection of U.S. Highway 190 and North Causeway Boulevard in Mandeville, Louisiana.

Union, N.J. – Bed Bath & Beyond Inc. beat Wall Street expectations for its third quarter net earnings even as they declined from the same quarter in fiscal 2013. Net earnings equaled $225.4 million, a 5% decline from $237.2 million.

An increase in selling, general and administrative (SG&A) expenses was a major factor in the net earnings drop. Net sales rose 3% to $2.94 million, from $2.86 million. Same-store sales rose 1.7%.
 

Santa did not bring any gifts this past holiday season for Toys "R" Us, as the toy retailer reported a drop in same store sales.

Toys “R” Us said same store sales in the United States fell 5%. The company said gross margins, however, improved, especially in the U.S., after the company was more "disciplined" in its promotional offers and more "rational" in its pricing strategy.

Fewer shoppers were in the mood to buy containers last fall, as the Container Store blamed its third quarter performance on lower customer traffic.

The company said same-store sales declined 3.5% in the third quarter that ended Nov. 29.

“We were not satisfied with our comparable-store sales and are working to fix it. Traffic has been the culprit, as the average customer transaction was up 2%,” Container Store Group CEO Kip Tindell said.

But, Tindell added, traffic turned positive in the fourth quarter.