Sales & Marketing

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

Plano, Texas – Meet the new catalog, same as the old catalog. The J.C. Penney Co. Inc. is reportedly bringing back its print catalog, often referred to as the “big book,” which the retailer discontinued in 2010.

Walmart is hoping to increase the cash in in-store shoppers’ wallets this year by offering a new tax refund service.

Direct2Cash is a way for customers to collect their tax refunds in cash at stores this tax season. The service is an alternative for taxpayers who otherwise might get refunds via check or direct deposit.

The National Retail Federation “Big Show” is always a good barometer of what trends will influence the retail technology landscape for the coming year, and the just-completed 2015 edition was no exception. Based on the buzz on the show floor and at keynotes and sessions, 2015 should be an eventful and possibly transformative year in retail IT.

Here are five technology trends that really stood out.

Inventory Gets Smart

The obituary for the printed retail catalog might have been a bit premature, if J.C. Penney is correct.

The retailer is reportedly bringing back its big glossy paper catalog after new evidence surfaced suggesting that print catalogs drive sales, the Wall Street Journal reports.

Burlington, Mass. -- Talbots will open a new store on Jan. 30 at Wayside, in Burlington, Massachusetts, according to Wayside’s management and leasing firm The Wilder Companies.

The opening of the 9,300-sq.-ft. Talbots, which features all three of the brand’s concepts -- Talbots, Talbots Petites, and the first Talbot Woman in the market -- is part of a multi-phase revitalization that is nearing completion at the open-air retail center.

Conn’s is launching a new philanthropic program to help improve the communities it serves by empowering children.

Conn’s Cares is the company’s first program to will galvanize every employee around a single cause at all Conn’s locations, the company said.

“Our vision is that Conn’s Cares will become an enduring investment in the children of the communities we serve,” said Theodore Wright, Conn’s chairman and CEO. “We are committed to the idea that every child should have an opportunity to succeed.”

Melville, N.Y. -- A&G Realty Partners has been retained by Delia’s Inc. to manage the sale of the 71 retail store leases following the company’s recent Chapter 11 bankruptcy filing.
 
A&G Realty is currently accepting bids thru February 2, 2015 to acquire the leases, which range from 3,000 sq. ft. to 5,000 sq. ft. in key retail locations at some of the country’s top malls.