Sales & Marketing

San Francisco - Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.

The Macy’s Bloomingdale division is pursuing a micro-seasonality promotion opportunity with an Asian-inspired marketing campaign.

The company announced that it will be ringing in the Year of the Ram this Chinese New Year with unique merchandise, special events and cultural presentations from Jan.22 – March 2.

New York -- Women’s footwear designer Vince Camuto, who co-founded Nine West Group and then went on to establish his own successful namesake clothing and footwear business, has passed away at the age of 78. Camuto died Wednesday at his home in Greenwich, Connecticut, after a battle with cancer.

In 1978, Camuto and Jerome Fisher founded Nine West Group, which they grew into a retail powerhouse. In 1999, the company was acquired by Jones Apparel Group for nearly $900 million.

Tarrytown, N.Y. -- DLC Management Corporation announced the promotions of Adam Greenberg and Heather Moon from associate directors of leasing to directors of leasing for their respective regions.
 
According to DLC, both Greenberg and Moon have demonstrated strong deal-making skills through the number of deals they have completed in any given year, problem-solving for key spaces/vacancies, and the execution of overall property business plans.

San Francisco -- Gap Inc. is shutting down its Piperlime business. The company plans to close the brand’s online platform and single store in New York, by the end of the first quarter of fiscal year 2015.  

The decision comes as Abe Peck, who has led Gap’s growth, innovation and digital unit, gets ready to step into the CEO suite next month.

“We plan to keep on pushing new ideas and look forward to seeing how we can apply what we’ve learned to the rest of the company,” Peck said in a statement.

Seattle -- Starbucks Corp. has appointed Kevin Johnson as president and chief COO, effective March 1. He replaces the company's current COO, 23-year Starbucks veteran, Troy Alstead, who, as previously announced, will take a sabbatical beginning March 1. Over the next month, Alstead will work to immerse Johnson into his levels of responsibility as they work together to ensure a smooth transition.
 

In recent years, the millennial generation surpassed baby boomers as the largest population of consumers in our country. This shift presents a number of opportunities for retailers to target and build loyalty with a new generation; however, the opportunity also comes with its challenges. One of the greatest of which, is identifying ways to keep brick and mortar locations relevant to a convenience-seeking and highly digital audience.

Cincinnati – Kroger Co. has reportedly purchased a soon-to-be shuttered Macy’s store located in the Kingsdale shopping center in Upper Arlington, Ohio, for $10.5 million. According to Columbus Business First, Kroger may include multifamily housing or offices in its redevelopment plans for the site.

The Zoning Board would have to approve any Kroger redevelopment plans. Giant Eagle also operates a grocery store in the Kingsdale center. Kroger did not comment.