Sales & Marketing

Washington, D.C. – An estimated 184 million viewers will watch Super Bowl XLIX on Sunday, Feb. 1. According to NRF’s Super Bowl Spending Survey conducted by Prosper Insights & Analytics, average viewer spending will reach a survey high of $77.88, up from $68.27 in 2013.

Total spending is expected to reach $14.3 billion. Young adults ages 18-24 plan on spending an average of $95.92; those ages 25-34 and 35-44, however, will spend slightly more at an average of $101.54 and $102.82, respectively.

Louisville, Colo. -- Nordstrom ranked as consumers’ favorite fashion retailer for the third consecutive year, followed by Kohl’s, T.J. Maxx, Macy’s and Dillard’s. That’s according to a study by Market Force Information, a provider of customer intelligence solutions.

Seattle -- Starbucks Corp.’s first-quarter profit surged 82% as new offerings and holiday gave a boost to store traffic. Net income increased to $983.1 million, from $540.7 million a year earlier.

Consolidated net revenues the quarter, ended Dec. 28, increased 13% to $4.8 billion. Global same-store sales increased 5%, with a 2% increase in traffic. Same-store sales in the company’s U.S.-dominated region rose 5%, with a 2% increase in traffic, better than analysts had expected.

Sears Holdings has a new leader for its Kmart pharmacy division. The company announced that it has hired  Phil Keough as SVP and president, pharmacy.

Keough most recently served as CEO and president of Millennium Pharmacy Systems, a long-term care pharmacy provider, and led the sale of the company to PharMerica.

In his new role with Sears Holdings, Keough will be responsible for leading the Kmart Pharmacy business unit and driving Shop Your Way member engagement to enable online and in-store growth of the company’s Health & Wellness businesses.

Walmart is capping off the end of its fiscal year with a flurry of activity, as the retailer is poised to open more stores in Canada.

Walmart said it will open 11 new supercenters by Jan. 29, completing its expansion for the company's current fiscal year ending Jan. 31.

These openings will bring Walmart’s total store count in Canada to 394 stores.

New York – Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement. According to the 2015 E-commerce Industry Outlook report from performance marketing technology company Criteo, 42% of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies.

Other Criteo predictions, based on data insights from billions of online transactions, include:

If you’re going to create an agenda, it may as well be an ambitious one. And the “Greatness Agenda” being pursued by Kohl’s Corp. is certainly ambitious.

“Our strategy is to be the most engaging retailer in the U.S.,” Janet Schalk, executive VP and CIO og Kohl’s, explained during an exclusive interview with Chain Store Age at the recent NRF 2015 Annual Convention & Expo in New York. “The Greatness Agenda involves initiatives across the spectrum – some front-end and some enabling.”

The smallest of small businesses are feeling good about 2015 which is good news for Sam’s Club as it appeals to the key member segment.

Microbusiness owners, defined as companies with five or fewer employees, are feeling better about their ability to maintain or grow their personal income in 2015, according to the Sam’s Club/Gallup Microbusiness Tracker survey of more than 1,000 businesses.