Sales & Marketing

Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.

Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.

New York - Retail sales in the U.S. will reach $4.87 trillion for the full year 2015. According to EMarketer analysis, this represents a 4% increase from 2014.

U.S. retail e-commerce sales will total approximately $350 billion in 2015, up 14% from $305.7 billion the prior year. Despite rapid growth, retail ecommerce will still account for just 7% of total retail sales in the U.S. during the current year, EMarketer estimates.

With high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation must be the top priorities for 2015.

According to a new report from the National Retail Federation and Forrester Research, managing data security is the most urgent focus area for retail CIOs, with 97% of surveyed business leaders placing it at the top of their 2015 priority lists.

Washington, D.C. -- The National Retail Federation credited the “power of the marketplace” in Walmart’s decision to increase wages of approximately 500,000 full-time and part-time associates in April to $9 an hour, which is well above the Federal minimum wage.

Build-A-Bear Workshop was busy building a lot of bears this holiday season, if the retailer’s same store sales are any indication.

The company reported that same store sales were up 9.9% for the quarter, with a 8.5 percent increase in North America and 14 percent increase in Europe. Build-A-Bear also saw an $11.8 million profit for the fourth quarter, more than double the $5.4 million profit it reported in the prior-year quarter.

London – U.K.-based fashion retailer Topshop is teaming up with Twitter for an omnichannel promotion tied to London Fashion Week. Starting Friday, Feb. 20, the first day of London Fashion Week, Topshop will be analyzing Twitter trends to determine the real-time buzz around apparel and accessories being displayed on Fashion Week runways.

St. Louis -- Build-A-Bear Workshop reported $11.8 million profit for the fourth quarter, more than double the $5.4 million profit it reported in the year ago period, amid continuing signs of a turnaround. The company’s performance driven by strong sales of licensed characters, including a line of “Frozen” stuffed animals.

Revenue totaled $131.5 million for the quarter, up from $108.1 million last year.

Bentonville, Ark. -- Increased traffic and better than expected same-store sales growth at Walmart’s U.S. stores were bright spots in the retailer’s fourth quarter earnings. But the big story in Thursday’s earnings release was the announcement that approximately 500,000 full-time and part-time associates at Walmart U.S. stores and Sam's Clubs will receive pay raises in the first half of the current fiscal year.