Sales & Marketing

Despite its frumpy name, Dressbarn is turning out to be quite the digital innovator in the apparel category after launching an omnichannel offering called Dressbar.

The Dressbar pop-up shop within Dressbarn stores and on dressbarn.com will feature digital components and dresses that have "a story." Dressbarn says it believes that every dress has a story, and the store will honor its heritage while creating a compelling destination for new dress stories to begin.

New York -- Coach announced it will open its first Paris flagship, timed to coincide with the brand’s 75th anniversary. The store, located on the famed Rue Saint-Honoré, is expected to open this fall.

By Kent Smith, Galleria RTS

Well-stocked shelves and falling sales is a dilemma faced by many retailers today. New technology advancements such as mobile discount apps are the latest threat to grocery retail sales. Many people simply complete their grocery shopping from the convenience of their own home.

Retailers are finding it hard enough to survive, let alone thrive with channel and segment blurring making it a consumer world. The message is simple, have what you want, when you want it and at the price you want to pay.

Amid an $8.7 billion pending sale to an investment firm, PetSmart reported fourth quarter profit and revenue that exceeded Wall Street’s expectations.

For the period ended Feb. 1, the company posted a profit of $132.1 million, or $1.32 a share, up slightly from $131.5 million, or $1.28 a share a year earlier. Revenue grew 6% to $1.91 billion, topping the $1.87 billion analysts had predicted.

Net sales increased 6% to $1.9 billion, from $1.81 billion. Same-store sales growth, including sales from online websites, rose 2.6%.

Springfield, N.J. – The impact of two replacement stores and a same-store sales increase of 2.5% helped boost net income at Village Super Market Inc. 146% to $6.6 million in the second quarter of fiscal 2015, from $2.8 million in the same quarter a year earlier. Sales rose 5% to $411.2 million, from $392.24 million.

Village Super Market expects same store sales in fiscal 2015 to range from a 1.5% to 2.5% increase.
 

E-commerce home furnishings company Wayfair continues to lose money, but not as much as analysts had expected.

The company announced it posted a loss of 18 cents per share in the fourth quarter, below the 28-cent loss analysts forecasted. Wayfair generated $1.3 billion in net revenue last year, up 44% over 2013. Sales in its direct-retail segment, which consists of sales from five key brands, surged to $347 million as the number of active customers increased by 54%.

Mahwah, N.J. – Higher selling, general and administrative (SG&A) expenses, including asset impairment charges primarily related to lower-than-expected operating performance at the struggling Justice banner, cut into profits at Ascena Retail Group Inc. during the second quarter of fiscal 2015.

Ascena, the operator of Justice, as well as stores under the Lane Bryant, Cacique, Maurices, Dressbarn, and Catherines banners, said combined same store sales declined 2% during the quarter, ended Jan. 25, due to sluggish sales at Justice.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.