Sales & Marketing

The Tile Shop had good results for its first fiscal quarter of 2015, with double-digit sales growth and steady progress in other key areas. But with the housing market rebounding, one may wonder why sales weren't even stronger.

Sportsman's Warehouse is resorting to a cash giveaway to ensure a strong crowd at its newest store as it expands in Oregon. 

To celebrate the grand opening, the first 200 families through the door will receive a free Sportsman's Warehouse $20 gift card and Sportsman's Warehouse hat. When the doors open at the Sportsman’s Warehouse in Klamath Falls, Ore., the store will be the retailer’s sixth location in the state of Oregon.

Hard to believe, eBay has now been in existence as an e-commerce platform for 20 years. Since its launch in September 1995, countless individuals and companies have sold and purchased goods via eBay. In addition, many full-fledged omnichannel retailers have evolved from small-scale efforts to sell merchandise on eBay.

Efficient Collaborative Retail Marketing (ECRM) just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.

By Mark Kirstein, Zebra Technologies

Ace Hardware is looking to lure more female shoppers into the largely male domain of the hardware store with its latest partnership with OPI.

Following the retailer/s launch last year of an inaugural paint palette from OPI, the hardware cooperative is adding even more colors, including colors from the new Hawaii Collection by OPI.

Carbondale, Colo. -- Casey Sheahan, former CEO of Patagonia, has joined FastG8, a digital media company focused on driving e-commerce for brands in the outdoor and active lifestyle marketplaces.

Also joining the form is Zohar Ziv, who retired from Deckers Outdoor Corporation in January, where he most recently held the title of COO. He has also served as CFO for Deckers.

HSN is leveraging the 30-year career of designer Sigrid Olsen to launch a multi-platform marketing campaign.

The retailer is producing a show on HSN with Olsen that premieres this month to coincide with the debut of the Spring 2015 collection of her first women's fashion line since 2008. The show is just one facet of a campaign on social media, mobile and online.