Sales & Marketing

Google Inc. is reportedly planning to start providing users with “Buy” buttons in their search results within the next few weeks.

Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.

A lot of attention has been paid to a variety of technologies currently disrupting retail, like beacons and wearable devices. Here are three technologies still in the development phase that hold potential to radically disrupt retail, and even life as we know it, in the next 10 years:

Quantum Computing

Retailers are poised to benefit from a new deal between Accenture and Javelin Group, a UK-based retail strategy consulting and digital transformation services provider.

The acquisition will expand the capabilities of Accenture Strategy to help the world’s leading retailers and consumer brands accelerate their digital transformation. Terms of the acquisition were not disclosed, and completion of the acquisition is subject to regulatory approval and other customary closing conditions.

New York - BGC Partners Inc., a global brokerage company servicing the financial and real estate markets, has entered into an agreement to acquire Excess Space Retail Services Inc. Excess Space is a premier provider of real estate disposition, lease restructuring and lease renewal services, as well as related valuations for retailers nationwide and currently advises on 35.6 million-sq.-ft. of retail space in North America.

Jo-Ann Fabric and Craft Stores is teaming up with an A-list celebrity mom on a new line of craft kids for children.

The retailer has nabbed an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June. 

Camp Hill, Pa. - Rite Aid Corp. has launched a new integrated marketing campaign in support of its wellness+ loyalty program with the new Plenti coalition program from American Express. As a part of Plenti, The new campaign features a 30-second TV spot and includes direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

Costco is trying to increase its membership base in Canada with an innovative social media campaign.

The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.

The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.