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5 new imperatives for retail CMOs
Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.
While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.
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Mall of America knows what shoppers are saying
Bloomington, Minn. – Malls have long been physical spots for consumers to socialize, and Mall of America is trying to extend that social aspect into the digital space. The 500-plus-store, nearly five million-sq.-ft. shopping center is using the Geofeedia location-based social media monitoring platform to actively engage customers and gain better understanding of what they are discussing and doing while visiting the mall.
