Sales & Marketing

Duluth, Ga. - A majority of restaurant owners and managers believe that technology has a direct impact on increased revenue.

According to the 2015 NCR Restaurant Technology Pulse, 67% of respondents say technology helps drive revenue growth and 35% of restaurants are more dependent on tech tools compared to a year ago.

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

Grapevine, Texas – GameStop Corp. is giving gamers a chance to share stories of how video games have enhanced their personal lives via social media in a five-week contest running through July 27. The contest, called #SummerAtGameStop, encompasses five themed weeks of Never Met, Romance, Reunited, Game Night, and Rematch.

Bass Pro Shops will soon be fishing for new customers in Florida, as the retailer has set a date for its opening in the Tampa Bay area.

According  to WFLA in Tampa, the retailer says it will open its doors at 10501 Palm River Rd. in Tampa on July 29.

Calgary – When the concept of things changing at “Internet speed” is discussed, often overlooked is the fact that the Internet itself changes at Internet speed. E-commerce websites must offer functionality and overall shopping experience on par with the latest online consumer expectations. Canadian specialty outdoor retailer Wholesale Sports Outdoor Outfitters, which operates 13 stores in western Canada as well as a website, has had to face this issue.

Lululemon Athletica has named a former Walgreens executive as the athleisure company's next digital chief.

Lululemon announced that Miguel Almeida will be executive vice presiden-digital when he starts with the company in mid-July. He will report to the company’s CEO, Laurent Potdevin.

New York -- It’s official: Toys “R” Us is moving out of Times Square and Gap is moving in, but not just with one store.

Gap is planning to open two separate flagships, one for its namesake brand the other for Old Navy, in the space now occupied by Toys “R” Us.

“We're pleased to confirm our plans to construct our newest Gap and Old Navy flagship stores in one of one of the world's most well-known locations – Times Square,” the company said.

Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.