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Sales & Marketing

  • Target to rebrand its newer format stores

    Minneapolis -- Target wants to keep things simple.

    The retailer, which has been moving to simplify its operations, is now taking a similar approach to its store identity. Starting in October, Target will begin the process of rebranding all of its CityTarget and TargetExpress stores as “Target.”

  • CVS Health on a roll as earnings rise

    Woonsocket, R.I. -- CVS Health is showing no signs of slowing down.

    The company reported that its second-quarter net income rose 2.1% to $1.27 billion. Adjusted earnings came to $1.22 per share, beating Zacks Investment Research analyst consensus of $1.20 per share.
     
    Net revenues rose 7.4% to $37.2 billion.
     

  • Shopko focuses on assortment and store space

    Shopko Stores is looking more closely at how it uses store space and how customers fill their baskets.

    The retailer has renewed its license of APT’s Test & Learn and Market Basket Analyzer software and APT’s Space Planning Optimizer software. 

  • Billabong looks to drive omnichannel growth with JustEnough

    Irvine, Calif. -- Billabong International has selected a retail suite from JustEnough’s retail suite of solutions to help transform its planning and replenishment processes across all its brands worldwide.

  • Nerd alert: The Force is with Toys"R"Us this September

    Toys"R"Us is headed to a galaxy far, far away with its next promotion.

  • Study: Back-to-school shopping not so cool

    Denver – Whatever the cool kids (and their families) are doing this summer, back-to-school shopping does not appear to be on the agenda.

    An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop.

    In 2014, the data showed 36% of shoppers would not be shopping back-to-school, and this year the study is showing a 7% increase in those not shopping for back-to-school.

  • Store closings accelerate as Office Depot awaits FTC ruling

    The pace of store closings at Office Depot is accelerating and employee retention costs are rising as the retailer maintains that its merger with Staples will close by year end.

  • Industry vet joins Gensler

    San Francisco -- Gensler announced that Jim Crawford has joined its lifestyle team as director of strategy and experience design. Crawford most recently served as chief experience officer at Chute Gerdeman, where he was responsible for integrating technology into award-winning store and experience design projects.

    At Gensler, Crawford will utilize skills to enhance the firm’s practice and work with clients in multiple industries connecting digital and physical design with business and consumer objectives.
     

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