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Billabong looks to drive omnichannel growth with JustEnough


Irvine, Calif. -- Billabong International has selected a retail suite from JustEnough’s retail suite of solutions to help transform its planning and replenishment processes across all its brands worldwide.

Billabong is a global company that is transitioning from planning regionally using manual, spreadsheet-based processes to using one demand planning system globally. JustEnough’s retail planning suite will be rolled out across the action sports company to consolidate, automate and streamline planning across its wholesale, retail and e-commerce channels.

"Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy”, said Kadima Longi, chief technology officer, Billabong. “We look forward to working with JustEnough to build an industry leading global planning platform that optimizes our inventory across all our channels. We selected JustEnough as a best-in-class solution to augment our NetSuite ERP system based on its intuitive, easy to use user interface, ability to scale, OnSite and OnCloud deployment options and impressive customer community.”

JustEnough will provide a robust and flexible solution enabling Billabong to:

• Increase inventory turns and visibility;

• Improve customer service levels while minimizing inventory;

• Programmatically move inventory; and

• Enhance planner productivity with exception-driven planning

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