Sales & Marketing

The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.

More than 3,000 retail locations in the U.S. opened at midnight on Friday to unveil aisles of new merchandise tied to the upcoming “Star Wars: The Force Awakens” film, according to Disney Consumer Products and Interactive Media.

Philadelphia – Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.

According to new research from Curalate and Movable Ink, while 76% of marketer emails include social media buttons, only 14% include social images.

Gap Inc.’s sales slump continued in August across all its brands with one notable exception.

Fueled in part by increased pharmacy sales, Fred’s reported Thursday that its August sales hit $165.6 million this year, up 12% over August 2014.

Target Corp. has a new finance chief and executive VP. Cathy Smith officially joined the discounter on Sept. 1, coming from Express Scripts, the nation’s largest pharmacy benefits manager, where she was also CFO.  

A seasoned retail leader, Smith also held CFO positions at Walmart International, GameStop, and others. Target recently posted a Q&A with Smith on its Bullseye blog. Here are some highlights:

What made you decide to take on this role at Target?

Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping in an effort to boost its auto business.

The all-new Sam's Club Auto Buying Program will now be powered by TrueCar, Sam's Club announced Thursday. Sams Club says members will have access to more than 10,000 TrueCar Certified Dealers nationwide, more than three times the nearest competitor in the warehouse club channel (i.e., Costco).

Austin, Texas – Labor Day is supposed to be a day of rest, but consumers are planning to work at shopping for the upcoming Labor Day holiday Sept. 7.

According to a recent RetailMeNot-Kelton survey, two in three (67%) people planning to spend money this Labor Day will spend an average of $144.

In addition, 13% anticipate their Labor Day spend will exceed $200. While 67% of consumers do actually plan to relax at home, one in three intend to visit the mall.

Internet retailers entering the physical space continues to be a growing trend, if the new Sole Society store in Santa Monica, Calif., is any indication.

The company opened the doors to its first brick-and-mortar retail store at Santa Monica Place this week. Launched in 2011, the Los Angeles-based online footwear brand kicked up buzz by delivering stylish $100-and-under shoes directly to consumers' doors.