Sales & Marketing

Chain Store Age recently spoke with Jason Miller, chief commerce strategist of Akamai Technologies, about how mobile technology can serve as a key component of omnichannel customer engagement strategies.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

Chain Store Age talked with Michael Puline, senior VP of leasing, Mid-Atlantic and Southeast, for DLC Management Corp., about trends, technology, and projects on the board.

[quote-from-article] If you could isolate five current trends in retail real estate, what would they be?
Here are my top five:

Bealls Inc., the 100-year-old privately held operator of over 530 stores, is expanding its retail footprint with a new specialty store format, Bunulu.

Focused on the coastal lifestyle and targeted at outdoor and youth-minded shoppers, the new concept has a more upmarket vibe than Bealls’ other banners. It premiered at Coconut Point Mall in Estero, Florida. Two additional locations — at St. Johns Town Center, Jacksonville, Florida, and The Garden Mall, Palm Beach, Florida — are set to open by the end of this year.

Specialty apparel retailer True Religion has found something to connect the physical to the virtual. The Manhattan Beach, California-based chain, which operates about 900 stores globally, has launched an e-commerce site that links its customer experience across channels.

The digital and physical selling environments are converging. Whether this phenomenon is called “cross-channel”, “omnichannel”, or given some other label, consumers now routinely use their Internet-enabled (and frequently mobile) devices to find information about potential purchases, even when they are in the store. So as far as consumers are concerned, the selling channels have already converged. As a result, retailers are now forced to catch up.

Academy Sports and Outdoors named former Meijer president James Kevin Symancyk to the role of president and CEO in a move that suggests the retailers private equity owners could be eyeing a public stock offering.

Symancyk, 43, will assume his new responsibilities on Nov. 2, when current president and CEO Rodney Faldyn steps down after 10 years with the operator of more than 200 large format, full line sporting goods stores.

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.