Sales & Marketing

Domino’s Pizza is not satisfied with just improving the quality of its pizza.

A few years after a successful marketing campaign where it focused on making a better pizza, Domino’s is now focusing on making a better store network.

Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

Dollar General is rightsizing its expense structure by eliminating several hundred positions at its home office.

Dollar General said that effective immediately it had eliminated 255 positions but noted that 115 of those positions were vacant. The move follows an announcement the previous week by Walmart to eliminate 450 positions at its Bentonville, Ark., headquarters. Dollar General said the move was part of a broader initiative aimed at proactively improving efficiencies and reducing expenses by restructuring its corporate support functions.

Brick-and-mortar analytics provider RetailNext Inc. is expanding into the marketing space.

RetailNext has acquired Pikato, http://www.pikato.com/ a Chicago-based company whose cloud-based software enables personal, one-to-one mobile customer interactions.

Stadium Goods, an unusual new retail consignment concept dedicated to premium sneakers, launched on Monday with a multichannel format that includes a website and a flagship in New York City’s Soho neighborhood.<br style="box-sizing: border-box; margin: 0px; padding: 0px; max-height: 100000px; color: rgb(54, 54, 54); font-family: open_sansregular, Arial, Helvetica, sans-serif; font-size: 14px; background-colo

The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.

Curt Garner, who first announced he would leave his current role as CIO of Starbucks Corp. in June, has revealed his next professional stop.

Garner will join Chipotle Mexican Grill as CIO effective Nov. 23, and become the company’s first executive with that title. Chipotle appears to want to duplicate some of the IT-related success Starbucks has had in areas such as store operations and customer experience.

In a relatively short space of time, the retail industry has been turned on its head. Not that long ago, retailers would decide which goods they would stock, how much they would price each item, and which locations would sell which goods. Today, consumers are calling the shots. The smartphone has become like a store in a pocket and consumers use them to quickly find the exact item they want and compare prices to get the best deal. Depending on what is more convenient for them, they can arrange for home delivery or click-and-collect.