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Survey: Retailers lag in social outreach to consumers
Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.
According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.
Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.
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Shopify visualizes easy e-commerce
Image-based e-commerce is becoming more popular on the consumer side, and now Shopify is making the retailer side more visually based.
The new Sello mobile app from e-commerce platform Shopify allows retailers to create a free online store by taking and posting photos of the products they want to sell, and then adding price and a brief description. No coding is involved.
Retailers can also use Sello to promote and sell products via platforms such as social media, email and SMS text. The only charges are fees from payment processors.
