-
Start-up looks to steer customers to purchases
Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age offers a Q&A with the head of one of those start-ups, Wibe Wagemans, president of Palo Alto, California-based IndoorAtlas.
What does your company do?
-
Survey: Retailers lag in social outreach to consumers
Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.
According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.
Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.
