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Sales & Marketing

  • Discounts few and far between on big retail weekend

    It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

  • Study: Holiday service leaves shoppers not so happy

    Despite significant investments by many retailers, U.S. consumers are unsatisfied with the levels of customer service offered this holiday season.

    According to the new 2015 Retail Holiday Customer Experience study from customer engagement solutions provider Eptica, 35% of consumers are unhappy with the online experience. This figure rises to 40% in store.

  • Save-A-Lot taps grocery vet as CEO as it continues to prepare for possible spin-off

    Save-A-Lot, the deep-discount division of grocery giant Supervalu, on Wednesday named a supermarket veteran with more than 30 years of experience as its new CEO. Eric Claus, 59, takes the reins of Save-A-Lot after spending the past two-plus years as chairman, president and CEO of Red Apple Stores Inc., a chain of value retail stores based in Canada.

  • Survey: Retailers hiring more experienced holiday help and thinking long-term

    Retailers are paying more and offering more incentives to secure experienced in-store help to increase sales

    At least that’s according to a new survey by Korn Ferry Hay Group, a leading global hiring and organizational advisory firm.

  • Nordstrom Rack on the move

    Nordstrom Rack, the off-price division of Nordstrom, continues its expansion, announcing two new upcoming locations.

    The retailer plans to open a 28,000-sq.-ft. store at Fashion Outlets of Chicago in Rosemont, Ill., in fall 2016. The property is owned by Macerich.

  • Report: What retailer dominated social media on Cyber Monday?

    One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

  • Millennials shop differently for same results

    The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

  • Connecting with Customers Through the Power of Scent

    Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.

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