Sales & Marketing

Don’t be fooled by Costco’s tepid sales growth and first quarter profit decline. The company is accelerating expansion and pursuing some intriguing digital partnerships while members continue to renew at record rates.

While athleisure apparel is still quite trendy these days, the creator of the trend, Lululemon Athletica, is struggling to grow profits as competitors threaten its value proposition.

For the third quarter ended Nov. 1, the company posted a profit of $53.2 million, or 38 cents a share, down from $60.5 million, or 42 cents a share, a year earlier. Revenue rose 14% to $479.8 million. Same store sales rose 6% for the second quarter in a row on a constant-currency basis.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Purch, a digital content and commerce company, and comScore examined more than 3,000 qualifying purchases during a 90-day period to track key influences and behaviors of U.S consumers before, during and after a technology purchase. Purchases tracked include popular products such as mobile devices, tablets and wearables from top online retailers and brands.

Women’s lifestyle brand and retailer Vera Bradley is the latest company to feel the negative sales effects of weaning shoppers off promotions, but the strategic shift has done wonders for the company’s bottom line.

PGA Tour Superstore in 2016 will open its fourth store in the state of Arizona, in Tucson. Additional 2016 openings are to be announced.

The retailer will open a 25,000-sq.-ft. store at the Tucson Fiesta Shopping Center. The store will have multiple state-of-the-art swing simulators, practice hitting bays, a large putting green and an in-house club making and repair facility to provide a unique, interactive experience to golf enthusiasts of all levels.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

According to new research from Engagement Labs, on Facebook, high-end shoe brand Christian Louboutin ranked first with the highest overall proprietary “eValue” social media measurement score, as well as the highest engagement and responsiveness scores among luxury brands studied.

Four Silicon Valley veterans are looking to reinvent brick-and-mortar retailing with a first-of-its-kind experience built on an unusual business model.

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.