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Sales & Marketing

  • Target "pops up" in Manhattan for the holidays

    Target is back to its old marketing tricks in New York City this holiday season with a16,000-square foot omnichannel "spectacle” opening Dec. 9 next to Chelsea Market.

    According to the Minneapolis Star-Tribune, the holiday pop-up store "is filled with 10 holiday-themed displays that incorporate a digital element on top of an interactive physical experience. Each one is tied in to a popular holiday toy that Target is selling at the space."

  • Virtual product labels arriving on store shelves

    Consumer packaged goods companies eager to keep pace with shoppers’ desire for product ingredient transparency have embraced a major initiative branded as SmartLabel.

    SmartLabel is the name given to an initiative spearheaded by the Grocery Manufacturers Association (GMA) that is designed to give consumers easy access to detailed information on ingredients and hundreds of other product attributes, such as whether food items contain ingredients from genetically modified sources.

  • Retail real estate deal making in full swing at New York show

    ICSC’s 2015 New York National Conference & Deal Making show is on track to set an attendance record, with approximately 10,000 dealmakers estimated at the event, outstripping the previous peak of 9,600 attendees set in 2014 and spurring the event’s planners to explore options for adding space in future years.

  • The remarkable rise of Mattress Firm

    The combination of acquisitions, new unit expansion and same-store sales growth enabled Mattress Firm to achieve record third quarter results and the company’s biggest deal ever is expected to close in 2016.

  • Sears connects mobile shoppers to stores

    Sears Holding Corp. is trying to turn surging mobile traffic into a driver for store visits and purchases.

    Sears has refreshed its mobile app with a number of features that help provide a seamless, store-centric customer experience. For example, members of its Shop Your Way loyalty program who enable location-based services can place mobile orders for out-of-stock items while in the store and get free home shipping.

  • Report: Needy areas still lack grocery stores, despite retailers’ pledges

    Walmart is the only chain retailer to fully meet a goal it made related to an initiative of opening stores in “food deserts,” the Associated Press reported. [Associated Press]

  • Retailers go outside the box with videos

    Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times.

    Read more by clicking here.

     

  • FTC blocks Staples and Office Depot merger

    It’s like it is 1997 all over again with the Federal Trade Commission stepping in to block a merger between Staples and Office Depot on grounds that the deal would diminish competition.

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