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Skechers plans for remarkable year include 'a lot' more stores
Surpassing $3 billion in annual sales last year was a big deal for Skechers and now CEO Robert Greenberg is banking on the addition of more than 300 new stores to help the company set another sales record in 2016.
Skechers plans to open between 330 and 340 stores this year, projecting it will have a year-end total of 1,650 locations, of which 575 will be company owned. The accelerated pace of expansion is easy to understand given the powerful contribution the company’s physical footprint had on its fourth quarter and full year sales and profit performance.
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NRF issues optimist forecast for 2016 retail sales growth
Retail industry sales will grow an estimated 3.1% in 2016, outpacing the 10 year industry average, as economic headwinds diminish, according to a forecast released by the National Retail Federation.
The NRF sales forecast of 3.1% excludes automobiles, gas stations and restaurants and exceeds the 10 year growth rate of 2.7%. Non-store retail sales are forecast to growth between 6% and 9%.

