Cabela’s elevates exec to new role of president

Cabela’s EVP and Chief Commercial Officer Scott Williams has been elevated to the role of president and given additional responsibilities in a move that positions him to succeed longtime CEO Tommy Millner.

Williams will continue to report to Millner.Williams will take on additional responsibility for U.S. retail operations and all operations in Canada.

“Scott has made a tremendous contribution to Cabela’s over the past five years, and his wealth of commercial and marketing experience has been an invaluable asset to the Company,” said Millner. “We continue to take action to align our organization around Vision 2020, through which we will focus on serving our core customers and creating value for our shareholders, and Scott’s appointment as President is an important step in that process. We look forward to benefitting from Scott’s leadership and strategic expertise as we execute on our strategy.”

Williams has been with Cabela’s since October 2011. Before serving as Executive Vice President and Chief Commercial Officer, he held the role of Executive Vice President and Chief Marketing and E-Commerce Officer. He previously served as President of Fanatics, Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles, from June 2010 to February 2011.

Williams said: “Cabela’s is an outstanding company with a strong brand, a solid financial foundation, and perhaps the most loyal and engaged customers of any national retailer, and I am honored to be named President. I look forward to working with our team of tireless and dedicated outfitters to drive progress towards our goal of being the world’s best omnichannel retailer, while driving improved performance in both revenue growth and profitability.”

Williams was a Corporate Vice President of Walmart Stores, Inc. from 2006 to May 2010, serving as General Manager of Samsclub.com. From 1996 to 2006, he held a series of key leadership positions at OfficeMax Incorporated, including Senior Vice President, OfficeMax Direct Business Segment, and Senior Vice President, Marketing.