Sales & Marketing

Macy’s is continuing its expansion into off-price and specialty retailing.

On Tuesday, the department store retailer said it will expand its off-price Macy’s Backstage format in 2016, opening one freestanding location and 15 in-store locations in traditional Macy’s stores.

On the specialty store front, Macy will open approximately 42 Bluemercury beauty stores, with 24 freestanding locations and 18 in-store shops in Macy’s stores.

J.C. Penney on Monday received an official vote of confidence in its performance: an improved credit rating.

Fitch Ratings upgraded Penney’s credit rating, saying the department store retailer has “demonstrated a meaningful turnaround of its business over the last over the last two years.” Fitch upgraded Penney from B- to B with a positive outlook.

The Retail Design Institute will hold its 45th Annual Awards Gala & Fundraiser on March 12, 2016, at the Hilton Anatole, Dallas, the night before the kickoff of Chain Store Age’s SPECS Conference.

The winners of the competition, including the Store of the Year, will be unveiled at the event, which will also showcase the latest trends in materials, signage, fixturing and in-store technology.

J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same-store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

On Thursday, the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

Gap Inc. says its fourth quarter results show the company's turnaround plan is working, but the retailer continues to post lackluster sales and earnings.

The parent company of Old Navy and Banana Republic says fourth-quarter profits were $214 million, or 53 cents per share, for the three-month period ended Jan. 30. That compares with $319 million or 75 cents per share, in the year-ago period. Revenue dropped nearly 7% in the quarter to $4.39 billion. Same-store sales declined 7%.

Online deal provider Groupon has joined an elite group – companies that have sold one billion products.

In Groupon’s case, the product is also known as a “Groupon,” or a limited-time, localized online promotion. It took Groupon, which launched in October 2008, roughly seven-and-a-half years to reach the billion-Groupon mark.

If you want to improve your SMS marketing, you should take a look at Walmart; they’ve got some dynamite strategies. Walmart’s SMS offerings are broad, yet each either solves a problem or reduces a pain point traditionally associated with in-store shopping.

In-Store Product Info via SMS
Walmart has developed an SMS-based system called Simple Text that allows mobile users to send a text to a phone number posted in-store to receive product location and information.

This year's Sweets & Snacks Expo attendees will be treated to panel discussions by experts from the Consumer Electronics Show, Canadean, and the Center for Advancing Retail & Technology.

All three sessions on the latest advancements taking place in retail will be held at the Expo’s new Discovery Theater located in Skyline Hall, which will host more than 130 new exhibitors and is home to “Innovation Avenue”.