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Sales & Marketing

  • Michaels shares optimistic outlook after 2015 success

    New store expansion and expectations for same-store sales growth are in store for Michaels Companies in 2016, according to CEO Chuck Rubin.

    Rubin sounded an optimistic tone about Michaels’ future following the release of fourth quarter results he characterized as “strong” and attributed to an improved shopping experience, increased customer communications and trend right holiday assortments.

  • Guess plans dramatic growth by 2019

    The combination of an unspecified number of new stores, e-commerce and same store sales growth will enable Guess Inc., to surpass annual sales of $3 billion in three years, according to new CEO Victor Herrero.

    Guess ended its most recent fiscal year with total sales of roughly $2.2 billion, but CEO Victor Herrero, who joined the company last July from Inditex, believes the company can add $800 million in worldwide volume in the next three years, despite sales and profit declines last year.

  • ShopKo Hometown store growth accelerating

    March promises to be a busy month for Shopko.

    The retailer will open 10 Shopko Hometown stores in late March, bringing its total number of stores opened this year so far to 12.

    The company plans to continue to accelerate the expansion of its Hometown format with additional locations through 2017. Developed over the past five years to augment Shopko’s larger store model, the concept is focused on serving the needs of smaller rural communities. Stores average 15,000 sq. ft. to 35,000 sq. ft.

  • Weather outlook bodes well for Easter sales

    Businesses throughout North America can expect above normal temperatures in most markets over the Easter weekend (March 25-27), according to Planalytics.

    The strongest warmth compared to normal will be along the West Coast and from the Plains to the East Coast. The Ohio Valley, Mid-Atlantic, and Northeast regions can expect intermittent showers leading up to the Easter holiday.

  • How many promotional emails a week is too many?

    Consumers have spoken, and there is a definite number of retailer emails that crosses the line.

    According to a new survey of more than 1,000 U.S. shoppers from customer targeting technology provider First Insight, the average consumer subscribes to 2.3 retailer email lists and receives 13.1 emails a week from these lists.

  • Tanger Outlets publishes in style

    Tanger Outlets is bringing its celebration of spring fashion directly to shoppers.

    The Greensboro, North Carolina-based operator of 42 upscale outlet shopping centers with two under construction is releasing its seasonal TangerSTYLE magazine. TangerSTYLE features brands including J.Crew, Banana Republic, and Cole Haan. The magazine is available free at Tanger Outlets locations, as well as online and via the Tanger Outlets mobile app.

  • Anthropologie, Portland, Oregon

    Anthropologie is offering customers what it calls the “ultimate Anthropologie experience” at its expanded store in Portland, Oregon.

    The 25,000-plus-sq.ft. space features, among other things, 12 full-scale living, dining and bedroom settings, a home design center complete with stylists. and limited edition capsule collections.

    It also features an extensive shoe selection with more than 300 styles, 800-plus bath, body and beauty items and an expanded selection of activewear.

  • Best Buy develops future tech resources

    Best Buy Co. Inc. is expanding a series of programs and partnerships designed to ensure the availability of a crucial IT component – human talent.

    As part of this ongoing initiative, in spring 2016, the Best Buy Teen Tech Center network will open four new centers that offer year-round after-school programming. And from May through September, more than 6,000 students will attend free Geek Squad Academy (GSA) two-day sessions in communities around the country.

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