Sales & Marketing

Harry & David is using social media to bring consumers back to the fun of a childhood Easter egg hunt.

The specialty gourmet gift retailer is hosting a social media giveaway called the “Eggciting Hunt Sweepstakes” through April 15 with hundreds of dollars of gift cards as prizes. Participants register online and then are sent on a hunt for clues to find virtual eggs on Harry & David’s Facebook and Twitter accounts.

Meeting Walmart’s product information requirements is not always easy for its suppliers, but the retailer is providing a new option that may make things a little simpler.

Walmart is integrating with product content technology provider Shotfarm. Walmart suppliers can now use the Shotfarm Switch Marketplace platform to directly connect with the retailer. This means suppliers can work with requirement such as the Walmart Spec program, which details the required, recommended, and optional data attributes suppliers must provide for their products.

The CEOs of Staples and Office Depot penned a letter to customers which reveals the extent of their deteriorated relations with the Federal Trade Commission ahead of a hearing that begins March 21 that will determine whether the retailers are allowed to merge.

In the letter, Staples chairman and CEO Ron Sargent and Office Depot chairman and CEO Roland Smith stop short of actually calling the FTC stupid, but that is the inference from more diplomatically worded prose.

PizzaRev, a fast-casual pizza concept backed by Buffalo Wild Wings, announced its first locations in New York.

New York is one of five new states that PizzaRev will enter this year, including Massachusetts, Nevada, Ohio, and Tennessee. The company will also make its international debut in Mexico shortly after opening in New York. There are currently more than 150 additional PizzaRev restaurants in various stages of development across the United States and Mexico.

Specialty apparel retailer New York & Company plans to convert even more of its nearly 500 stores to an outlet format following a strong finish to the year.

Converse found a perfect fit when it looked to renovate its 15,500-sq.-ft. flagship in Manhattan.

It was imperative that the store have as little downtime as possible, and Schimenti Construction delivered a solution tailor made for the iconic sneaker retailer. After only one month of shutdown, the flagship reopened in its landmark building in SoHo.

New store expansion and expectations for same-store sales growth are in store for Michaels Companies in 2016, according to CEO Chuck Rubin.

Rubin sounded an optimistic tone about Michaels’ future following the release of fourth quarter results he characterized as “strong” and attributed to an improved shopping experience, increased customer communications and trend right holiday assortments.

The combination of an unspecified number of new stores, e-commerce and same store sales growth will enable Guess Inc., to surpass annual sales of $3 billion in three years, according to new CEO Victor Herrero.

Guess ended its most recent fiscal year with total sales of roughly $2.2 billion, but CEO Victor Herrero, who joined the company last July from Inditex, believes the company can add $800 million in worldwide volume in the next three years, despite sales and profit declines last year.