Concerns about channel conflict once kept brands from selling to direct to consumers, but not anymore. Branded suppliers selling direct is one of the biggest trends in retail and the shift is creating new growth opportunities for consumer goods companies.
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Dunkin’ Brands exec appointments include digital, supply chain VPs
Dunkin' Brands Group Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has promoted five new VPs to its management team.
Sherrill Kaplan was promoted to VP, digital marketing & innovation for Dunkin' Donuts U.S. Kaplan joined Dunkin' Brands nearly five years ago and has played a lead role in the development and execution of the retailer’s digital strategy and the DD Perks rewards program.

