Sales & Marketing

Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.

According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.

Office Depot Inc. is turning to virtual reality (VR) to enhance how products are displayed and merchandised in its stores.

The retailer is leveraging the ShopperMX online 3D VR platform from InContext Solutions to create engaging in-store experiences that provide customers with hyper-realistic virtual simulations. This may include virtually enhanced signage and product displays, as well as entirely new store concepts.

Anthropologie is coming to Mall of America in Bloomington, Minnesota, in a big way.

The brand, a division of Urban Outfitters, will open a 10,000-sq.-ft. flagship on the mall’s expanded first level. It is expected to open in time for the holiday season.

Skechers retail stores could be in for a sales boost later this year as pro football Hall of Famer Howie Long becomes the newest member of the footwear brand’s endorsement roster.
 
Skechers, operator of 1,340 stores, inked Long for a multi-year deal that involves TV, print and digital components through 2018. Long is best known today as a game day commentator of Fox’s NFL broadcasts, but prior to that he was one of the league’s most dominating defensive linemen during a 12 year career with the Oakland and Los Angeles Raiders.
 

Retailers will have a new friction-free way to convert shoppers into buyers this holiday season as Google expects buy button functionality piloted last year to be broadly available by the fourth quarter.

Yes, but only if you listen — to both of them

In the early days of retail, the store proprietor knew customers by sight. As mostly mom-and-pop businesses, they naturally spent time getting to know their customers, who probably were also neighbors and friends. They knew from experience and immediate feedback what merchandise would or wouldn’t sell. It was the ultimate in customer intimacy.

Angeles-based Sport Chalet has initiated going out of business sales at its 47 stores and closed down its online operation.

On Monday, Vestis Retail Group LLC, which operates Sport Chalet along with Eastern Mountain Sports and Bob’s Stores, filed for Chapter 11 bankruptcy protection. The filing was not unexpected and follows in the wake of Sports Authority’s Chapter 11 filing in March.

ModCloth, known for its indie and vintage-inspired styles, appointed Phil Neri as chief financial officer (CFO), starting April 15.

Neri joins ModCloth with over two decades of financial and operational experience in the consumer, online and multichannel retail sector, most recently serving as CFO at home and lifestyle brand Serena & Lily since 2011.