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Sales & Marketing

  • Study – Don’t take mobile shoppers for granted

    Consumers are willing to use their mobile devices for shopping, but retailers still need to carefully design their mobile apps and experiences.

  • Target takes stand on transgender bathroom issue

    Target Corp. weighed in on the national debate about which bathrooms transgender people can use, staking a position that is sure to elicit as much praise as it does criticism.

    In a blog post on its company website Tuesday, the discounter said transgender employees and customers can use the restroom or fitting room facility that "corresponds with their gender identity."

  • Meijer combines social media and TV in new promo

    Grand Rapids, Michigan-based discount retailer Meijer is giving customers the chance to help create a TV commercial, and gaining some free social promotion in the process.

    In a new contest, Meijer is asking shoppers to submit photos showing how the retailer supports their “home team,” which could range from a local Little League team to a Major League Baseball franchise, through an application on its Facebook page. Ten winners will receive $100 Meijer gift cards, and all photos have the chance to appear in the commercial.

  • Macy’s unseats Kohl’s as...

    Macy’s ranked as the department store of the year in the Harris Poll’s 28th annual EquiTrend Stud, which recognizes the strongest brands based on consumer response.

    In coming out on top, Macy's unseated Kohl's, which has held the honor since 2012. Macy's also showed one of the largest brand equity increases (+7%) over a three-year period.

  • Macy’s unseats Kohl’s as ….

    Macy’s ranked as the department store of the year in the Harris Poll’s 28th annual EquiTrend Study, which recognizes the strongest brands based on consumer response.

    In coming out on top, Macy's unseated Kohl's, which has held the honor since 2012. Macy's also showed one of the largest brand equity increases (+7%) over a three-year period.

  • Retail Real Estate Insights. For Retailers. By Retailers.

    It is appropriate that Salt Lake City, Utah — a place that has been called “America’s Climbing City” — is home to an experiential retail concept that aims to be nothing less than America’s climbing gym: Momentum Indoor Climbing.

  • Wayfair partners with home services start-up Porch to compete with Amazon

    Online home furnishings retailer Wayfair Inc. is partnering with Seattle-based home services platform Porch.com to offer home installation and assembly services to its customers.

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