Sales & Marketing

The J.C. Penney Co. Inc. is teaming up with a well-known social network to help draw traffic and sales at select mall-based locations.

According to Advertising Age, Penney will display digital Pinterest boards in 10 malls around the country as part of a Mothers’ Day promotion. The boards will display apparel, hair and beauty products that are available in nearby Penney stores at the mall. The promotion will also include featured in-person appearances by well-known fashion bloggers.

Pre-leasing has begun on a $100 million mixed-use complex developed by Forest City Realty Trust that offers retailers an interesting opportunity to serve the bustling Chinatown area of Los Angeles.

The project, named Blossom Plaza, will feature 237 apartments and 19,000-sq.-ft. of commercial space on a two acre tract at the intersection of Broadway and College Street. Leasing the space on behalf of Forest City will be JLL VP Lorena Tomb and associate Danielle Cornwell.

J.Crew customers on Saturday received a surprise in their email accounts — a letter from the CEO and chairman of the company, Mickey Drexler.

In the note, Drexler recounted how he was recently told by a shopper that the J.Crew she loves "is back.” He then asked customers to come into stores or check out the J. Crew e-commerce site to see what she was talking about, and also requested they email him directly with their thoughts. ([email protected].)

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.

The shopping habits of American woman have changed dramatically in recent years and new consumer research from Blackhawk Engagement Solutions reveals just how much.

Don’t miss tomorrow’s webinar, “How Women Shop,” during which Blackhawk will share key learnings from the research and thoughts on how retailers can win with women on the mobile-driven path to purchase.

Click here to register.

Chico's FAS is getting rid of its chief marketing officer.

The apparel retailer on Monday announced a realignment of its marketing and digital commerce functions that the company expects will reduce its 2016 marketing expenses by $11 million and generate annualized cost savings of approximately $14 million.

Shopper center operators have a new ally in their efforts to drive traffic called Cowboys Saloon: American Bar & Grill.

Cowboys is a new food and entertainment concept billed as a destination restaurant and country-western venue that is looking to grow rapidly the next few years. Founded six years ago, Cowboys is on a growth trajectory to operate more than 20 locations by 2018, up from the seven locations that will be open by year end.

Billabong is deploying an in-store sound and scent strategy to offer customers a more immersive experience.

The board sports apparel retailer tapped Mood Media to create a custom sound and scent strategy for select Billabong stores in France and Spain. Billabong wanted to reflect the “board culture” and values of the brand — youth, dynamism and fun.

Mood renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.