Pre-leasing has begun on a $100 million mixed-use complex developed by Forest City Realty Trust that offers retailers an interesting opportunity to serve the bustling Chinatown area of Los Angeles.
The project, named Blossom Plaza, will feature 237 apartments and 19,000-sq.-ft. of commercial space on a two acre tract at the intersection of Broadway and College Street. Leasing the space on behalf of Forest City will be JLL VP Lorena Tomb and associate Danielle Cornwell.
"Our goal has always been to help continue the transformation of Chinatown with a premier transit oriented development that appeals to a wide demographic, from millennials and creative people to C-Suite professionals," said Kevin Ratner, president of Forest City West. "We understand the history of Chinatown and remain committed to keeping with its culture."
The project’s unique location directly north of the Metro Gold Line Chinatown station means a steady flow of foot traffic passing between a paseo that connects two main buildings.
"During the 1980s a large number of retail was added along Broadway and transformed the area," said Tomb. "Chinatown now represents one of the largest geographies in Downtown, and as a key intersection, it’s primed for revitalization."