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TODAY’S CONSUMER IS SMARTER— IS YOUR BOARD?
Today, when it comes to adding new members to your board of directors, creating a balance between industry experience and innovation is extraordinarily important. Filling board seats with industry veterans and compliance experts may feel comfortable in the short term, but to adapt to today’s savvy and demanding consumer, companies must be more forward thinking.
We’ve all witnessed the recent evolution of the C-suite — companies bringing in new, young talent, often from other industries, to modernize a brand, enhance the store experience or to leverage technology.
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In-store technologies: Separating the ‘cool’ from the ‘creepy'
Smart mirrors are a ‘cool’ in-store technology, but facial recognition software is another story entirely. Those are among the findings of a new survey by RichRelevance, a provider of omnichannel personalization technology. The company surveyed more than 2,000 U.S. and U.K. consumers about how technology can impact their in-store shopping experience, highlighting the differences between what shoppers thought was ‘cool’ and ‘creepy’.
