Sales & Marketing

I’ve been thinking quite a bit lately about an article I read earlier this summer, a piece by Krystina Gustafson that appeared on cnbc.com entitled, “For retailers, closing stores isn't as easy as it once was.”  

The mobile workforce is changing the face of the workplace, and Staples wants to lead the next phase of this change.  

Despite an increase in digitally-influenced retail spending, a gap still remains between retailers and digital shoppers.

Digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year – up from 14 cents of every dollar in 2013, according to Deloitte's new study, “The New Digital Divide: The Future of Digital Influence in Retail.”

Target shoppers will be doing real cartwheels next time they launch their discount app.

The mass merchandiser quietly launched an experimental customer loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s Website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.

Tiffany & Co. has hired Mark Erceg to become its next executive VP and CFO, effective Oct. 18, 206.   Erceg, 47, who will be responsible for the company’s worldwide financial, indirect procurement and information technology functions, replaces Tiffany’s former CFO who left the retailer in May.   Previously, Erceg was with Canadian Pacific Railway Limited, where he has served as executive VP and CFO since May 2015.  

Mobile retailing’s time has arrived.   Mobile devices are beginning to dominate the commerce landscape, and retailers ready to capitalize on this trend will be successful at driving transactions for the shopping seasons to follow.  

Weiss Markets is expanding its store portfolio.

The retailer plans to convert 38 Food Lion supermarket locations to Weis Markets stores. Weiss Markets has completed the purchase of 38 Food Lion stores and plans to convert the locations to the Weiss banner by the end of October. The acquired stores are located in the states of Maryland, Virginia and Delaware.

The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.