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Sales & Marketing

  • Study: Retailers get a failing grade with social customer care

    How do industry observers rate retail social customer care? #EpicFail.   The term social customer care refers to the quick and personalized customer service brands are expected to provide through social media once a customer engages with them to resolve an issue. To date, 92.5% of brands are failing to meet customers' social customer care expectations, according to the “Social Customer Care Report,” from Rational Interaction.  

  • Pizza giant introduces bots for ordering

    Domino’s customers can now place their orders without ever talking to a human.   Starting Sept. 15, Domino’s customers with a “pizza profile” on the chain’s website can place orders via bot-based Facebook Messenger. The pizza chain's in-house team, which created zero-click ordering via Amazon Echo and Apple Watch, also developed Domino's new ordering bot.  

  • Department store takes a lesson from Pokemon GO! craze

    Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

  • Walmart Canada ratchets up battle with Visa

    Walmart Canada is extending its ban on accepting Visa credit cards.   The discounter said it will stop accepting Visa credit cards at all 16 of its stores in Canada’s Manitoba province starting on Oct. 24.   

  • Commentary: Employers need to pay attention

    In case you missed it, a national Higher Ground Moral Day of Action took place Monday at 30 state capitols across the country and in Washington, D.C. An organization of national and local progressive faith leaders called Moral Revival planned the events to deliver their "Higher Ground Moral Declaration." They called on politicians at all levels “to move away from extremist politics and policies that benefit the few and move toward policies and laws that are just and fair and guarantee a better life for the majority of the people.”

  • Report: It’s beginning to look a lot like a digital Christmas

    Uncertainty among the upcoming presidential election is not dampening holiday sales outlooks.   Indeed, retailers need to be ready to present their holiday best as U.S.-based retail performance over the November through December holiday period is expected to see a 3.2% year-over-year (YoY) lift in sales. This jump is driven partly by a 14.9% increase in YoY sales through digital channels, according to new data from RetailNext.  

  • Shoppers keep spending in check in August

    Retail sales fell more than expected in August after a strong June and a relatively flat July.   The National Retail Federation said that retail sales, excluding automobiles, gasoline stations and restaurants, were down 0.3% over July. On a year-over-year basis, however, NRF calculates that retail sales increased 4.1%.    The slowdown in August was broad-based and, notably, there was a drop-off in non-store sales, NRF noted. Clothing sales increased 0.7% in August, driven by back-to-school shopping.

  • Is Amazon looking to give Ulta a run for the money?

    Amazon on Thursday announced that its Prime Now ultra-fast delivery service has added its first beauty store.    Prime members in Chicago can now order  beauty and personal care products from Merz Apothecary, a 100-years plus Chicago retail institution, and have the items delivered to their door in as little as one hour.  
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