Sales & Marketing

With the holidays right around the corner, retailers are already setting up for the biggest shopping season of the year. This year, retail revenue for the holidays is expected to surpass $1 trillion, compared to last year’s total of $626.1 billion.   One of the many holiday preparations brands are making to deal with this influx is bulking up in-store resources. At least 700,000 short-term retail jobs are assumed to be added across the U.S. this holiday season, helping brands fill gaps in-stores and on the back-end.  

There is a new identity option for retailers eager to stand out in a competitive digital landscape.   The introduction of the 'dot-shopping' (.shopping) domain provides retailers with another way to brand themselves online. Launched by domain name provider Donuts Inc., the new digital names, also called "not-com" domains, can be used as a brand’s main e-commerce name. It can also point shoppers to a company’s existing online shopping web site, or a marketing or promotional site.  

Costco Wholesale Corp. reported a higher-than-expected profit for the fourth quarter.     In related news, shoppers opened 730,000 new credit card accounts since the Visa cards went live in June, Costco executives said on a conference call with analysts. (In June, Costco ended its longstanding relationship with American Express and switched to Visa.)    Net income rose to $779 million, or $1.77 per share, in the fourth quarter ended Aug. 28, from $767 million, or $1.73 per share, a year earlier.

The signs of fall are definitely upon us. The weather is finally dropping into the 70s on the east coast. Summer’s green leaves are slowly transitioning to rich autumn hues. You can’t escape “Pumpkin Spice.” And of course, the biggest sign of fall: Halloween pop-up stores.  

Eyeing a strong holiday season, Pier 1 is working on a new fulfillment strategy to meet omnichannel shopper demand.   As the home decor retailer continues to focus on how to enhance its digi-tal channel, Pier 1 is turning its attention to drop-ship capabilities. By working with third-party suppliers, the chain will be able to augment its assortment, and “test new categories with much less risk using vendor-owned inventory,” Alexander Smith said during the company’s earnings call on Wednesday.   

What Trademark did north of Houston with Market Street Woodlands (above) it intends to do in West Houston with an 82-acre mixed-use town center at the junction of I-10 and Mason Road.   “We believe this site is the next great opportunity in the country to develop a premier regional, mixed-use town center,” said Terry Montesi, CEO, Trademark Property Co. “There is a tremendous retail void in West Houston.”  

There are few demographic segments that have generated as much discussion in the retail community as Millennials. A great deal of literal and virtual ink has been spilled discussing the importance of catering to this large and influential group of young adults. From their spending habits to their social and behavioral characteristics, addressing the priorities and preferences of Millennials is seen as critically important for any retailer that wants to remain competitive in today’s marketplace.  

For the second year in a row, Staples will close its stores on Thanksgiving.   Shoppers, however, will be able shop the office supplies giant’s e-commerce site.