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J.C. Penney delays store closures
Shoppers hoping to get some great bargains at the 138 stores J.C. Penney has slated for closure will have to wait a little while longer. The retailer told CNBC that due to improving traffic and better-than-expected sales at the locations on the closure list it has postponed the liquidation sales and shutterings. The new closure date for the stores is now July 31, which is about six weeks later than Penney originally planned, the report said. -
Report: Snapchat geofilter tracks offline purchases
A messaging app launched a new lens that could help drive shoppers through retailers’ doors. Snapchat’s Snap to Store product is a geofilter that retailers can sponsor. When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.

