Sales & Marketing

The company responsible for last year’s hottest holiday toy has bought Marbles: The Brain Store.   Toronto-based Spin Master Corp., creators of hit toy Hatchimal, said its purchase of Marbles builds upon Spin Master's increased presence in the games and puzzles category. Under the terms of the sale, Spin Master will acquire the company's brand name, e-commerce business, portfolio of games and other assets.    

Following in the footsteps of Warby Parker, Bonobos and the like, another online startup is ready to plant some brick-and-mortar roots.   Brooklyn, New York-based sneaker brand Greats plans to open at least 10 locations over the next two years, according to The New York Business Journal.  

Eighteen year-old online home décor and furnishings brand ATGStores.com has a new name, a new look and a new focus on personalized, one-on-one service.  

Domino’s Pizza now lets customers sync their smart home devices with the ETA of their pizza deliveries.   The pizza giant is partnering with If This, Then That (IFTTT), a free platform that allows users to create connections — or applets — between digital devices and services. By integrating its digital Domino's Tracker, which enables customers to monitor orders from preparation to delivery, into the platform, the company has created Domino’s-branded applets.  

Who is responsible for fees related to unexpected, yet low shipping volume? According to UPS, it should be its retailer partners.   The delivery service is putting retailers on the hook to share costs related to labor and surplus space on trucks if the merchant fails to ship its forecasted packages during peak periods, according to MarketWatch. Fees could also apply if there is a discrepancy among the sizes of boxes expected to ship,   

A fast-growing convenience store operator has announced a major hiring initiative.   Sheetz said it is looking to hire more than 3,400 employees companywide. The hiring initiative aims to increase Sheetz's total employee count and number of full-time positions by creating and filling jobs at stores throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.   

Target Corp. is beefing up its presence in the Big Apple — and also testing a service to give city dwellers a break from lugging their purchases home.      The discounter announced plans to a smaller-format store on the city’s Lower East Side in March 2018. The 22,500-sq.-ft. store — one-fifth the size of a regular Target — will be on the second level of the Essex Crossing development, with more than 500 rental units above it. The mixed-use building will also include a Trader Joe’s.  

Talk about a clever self-promotion.   Amazon is celebrating the streaming debut of its award-winning movie “Manchester by the Sea” by giving every single home in the small Massachusetts town that provided its setting with a year’s free subscription to Amazon Prime. And as an added bonus, the company is throwing in a three-pack of Wickedly Prime popcorn.