Sales & Marketing

The world’s largest home improvement retailer raised its earnings expectations as it announced first quarter sales and earnings gains that beat the Street.   Net earnings for the first quarter of fiscal 2017 were $2.0 billion, better than expected, compared with net earnings of $1.8 billion, in the same quarter last year. For the first quarter of fiscal 2017, diluted earnings per share increased 16.0% from the same period in the prior year.  

Free coffee was on the menu at some Starbucks locations on Tuesday, due to a point-of-sale software glitch.    What the coffee giant described as a typical software update ended up putting point-of-sale systems out of commission — and for longer than expected, in some locations. The outage began in the evening on Monday, May 16, and continued into Tuesday, May 17, according to CNBC.  

New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline.   New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing.   

Wayfair is streamlining the way its shoppers navigate its vast online catalog as they search for specific looks.    The retailer launched “Search with Photo,” a new feature that leverages artificial intelligence to make it easier for shoppers to find their desired furnishings. Shoppers can now simply snap a photo to find and purchase specific products that match the looks they see and love.   

The TJX Companies had a rare sales miss in its first quarter, and gave second quarter guidance below expectations.    Net sales for the first quarter, ended April 29, increased 3% to $7.8 billion. Analysts had expected $7.88 billion. Consolidated same-store sales increased 1% over last year’s 7% increase, just missing analyst’ estimates.   

Executives at Walmart are planning their next move in anticipation of its newest rival — and asking suppliers to support their cause.   The European grocer Lidl, which has a track record for disruption, is preparing to open its first 20 United States-based stores this summer. The first locations are set to open their doors in the next few weeks. As a result, Walmart is asking suppliers to keep their prices low, according to the Consumerist.   

Leasing agent Dan Waldman clearly hasn’t read all the news reports about the demise of the American mall.   In 2015, when Waldman took over leasing for the Walpole Mall in Walpole, Massachusetts, 80,000 of the property’s 400,000 sq. ft. lay vacant. This week, his Waldman & Associates announced that the mall was 100% leased for the first time in 30 years.  

Pilot Flying J has added a new title to its management team.    The company announced that Whitney Haslam-Johnson, previously VP of brand and customer experience, has been named to the new position of chief experience officer at Pilot Flying J. Johnson is also a member of the company’s board.