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Sales & Marketing

  • Consumer electronics giant partners with Amazon, Google

    Best Buy is looking to grab share in one of the hottest categories of the "smart" home market: voice-activated devices.   The retailer is adding Amazon Alexa and Google Home "experiences" to about 700 Best Buy stores nationwide. The new interactive displays will start arriving in stores in July, with the rollout complete by the end of the year.  In addition, there will be an enhanced online presence for the devices on Best Buy's e-commerce site.  

  • Study: Fast Web performance outshines rich online experiences

    To stand out in a highly saturated digital marketplace, retailers’ must deliver fast speeds that drive top-notch experiences.    This is according to “E-commerce Performance: What Works, What Doesn’t, and What’s Next?” The report, from Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance, as well as end user experience.   

  • Upcoming gift-card change could have bottom-line impact

    An accounting change could give a big boost to retailers' earnings.   The new Financial Accounting Standards Board, or FASB, revenue-recognition rule (ASC 606) goes into effect for public companies in 2018. One of the major implications of the new rule involves how the unredeemed dollar portion of company-issued gift cards, called breakage revenue, is recognized, according to a report by MarketWatch. The change will impact everyone who issues gift cards, including both online and offline retailers.    

  • Getting the lay of the landscaping

    Gathering places and green spaces must be in the designs every new shopping center on the boards today. If you want people to come to a place to shop, you must first make them want to come to the place.  

  • How one South Dakota mall continues to thrive

    Its Macy’s and J.C. Penney’s continue to do business. In-line stores close, but new tenants quickly assume their spaces. Shoppers continue to arrive from as far as 75 miles away.   The Empire Mall in Sioux Falls isn’t exactly bucking trends. It’s merely an example of a core precept of retail which states that malls will survive where jobs and rooftops are rising, according to a report in the local Argus Leader.   

  • Walmart Canada’s digital channel takes on Amazon

    While Amazon expands its physical presence, Walmart Canada is taking its own swipe at the online giant — by moving in on its turf.   

  • Report: Merge physical and digital channels to better target shoppers

    To step up customer-centricity efforts, retailers must use channels in tandem if they want to deliver personalized experiences.  

  • Specialty lamps retailer expands online presence into Canada

    Lamps Plus is making it easier for Canadian shoppers to make a purchase.   The specialty lamps retailer debuted lampsplus.ca, an e-commerce website designed to provide a localized experience in Canada. Canadian shoppers have been purchasing from Lamps Plus ever since the retailer debuted online in 1998. However, the new site specifically targets the Canadian market with prices displayed in CAD dollars.   
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