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Sales & Marketing

  • Study: Social media key to July 4th sales

    Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.   Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.    
  • Analyst: New deal is ‘good compromise’ for Walgreens, Rite Aid — if FTC allows it

    The news that Walgreens is to scrap its $9.4 billion merger with Rite Aid is unsurprising. The glacial pace of the Federal Trade Commission investigation and increasing signals that the federal government would disallow the merger have forced a rethink.  
  • Food stamp cuts could cost retailers $70.7 billion

    Proposed cuts in food stamp benefits could cost the the retail industry billions — with supermarkets and discounters taking the biggest hit.    AlixPartners estimates that retail collectively stands to lose $70.7 billion during the next 10 years if the proposed cuts in the Supplemental Nutrition Assistance Program (commonly referred to as food stamps) turn into reality, CNBC reported. The budget proposed by the Trump administration calls for $191 billion in cuts to the program between 2018 to 2028.  
  • Report: Staples to be split into three units

    Sycamore Partners has a plan for its newest retail acquisition, Staples.   The private equity firm, which purchased the office supply giant for $6.9 billion on Wednesday, plans to divide the chain into three separately financed units: U.S. retail; Canadian retail; and corporate-supply businesses, reported The Wall Street Journal reported. The three units will all remain under the same corporate umbrella.  
  • Engaging Customers with Personalized Videos

    To be competitive, retailers must have a strong digital marketing strategy to be seen and heard, attract new customers, and build stronger relationships with existing ones. Spending on digital advertising is on the rise. In 2017, U.S. digital advertising is on pace to surpass expenditures on TV ads. Globally, more than 40% of media advertising budgets in certain markets are devoted to digital marketing, according to media company Magna.  
  • Home decor retailer cuts Q1 loss; online continues to grow

    Pier I Imports reduced its loss in the first quarter amid a boost in its gross margin and other operational improvements.   Pier 1 reported its first-quarter loss narrowed to $3 million, or 4 cents a share, from $6 million, or 7 cents a share, a year earlier. Its results beat expectations.   
  • CEO Spotlight: Chris Homeister, The Tile Shop

    With home remodeling and housing starts on the rise, The Tile Shop is in a sweet spot. The specialty retailer of manufactured and nature stone tiles, which reported a 8.8% increase in net sales and a 4.9% increase in same-store sales for its first quarter, displays its collections in a showroom-like environment that includes full-room tiled displays and a design studio where customers can utilize 3D renderings to visualize their design ideas.   
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