Sales & Marketing

CBL is launching a pilot program at two of its malls that will more closely measure the volume and the specific nature of traffic.   The initiative, directed by RetailNext, will place cameras at various points on the properties that not only count heads, but determine shoppers’ genders and approximate their ages within five years. The test will take place at Hamilton Place in Chattanooga, Tennessee, and Asheville Mall in Asheville, North Carolina.  

Women's footwear brand Aerosoles has filed for Chapter 11 bankruptcy protection as it looks to shutter nearly all of its U.S. stores.   The company has about 80 stores in the United States, and also sells its shoes through other retailers. It has begun store closing sales and is seeking approval from the Bankruptcy Court to proceed with the sales. Aerosoles said it plans to maintain four flagships, in New York and New Jersey, and will also enhance its e-commerce, wholesale and international businesses.    

Amazon has evolved into a destination for a variety of categories, and now it’s adding sweets and snacks to this portfolio.    Out of $49 billion in total sales across sweets and snacks in 2016, Amazon rang up $240 million in 2016. And between January-August 2017, the online giant has already grabbed $215 million — a year-over-year (YoY) growth of 42%, according to “Sweets & Snacks: The Amazon Effect,” a report from One Click Retail.  

Nordstrom has opened its sixth location in Canada.    The department store retailer on Friday opened its doors at CF Sherway Gardens, its third full-line location in Toronto. The two-level, 140,000-sq.-ft. store follows the retailer's openings at Toronto's CF Toronto Eaton Centre and Yorkdale Shopping Centre last fall. The opening comes as rumors mount that the company is about to go private in a buyout deal. http://www.chainstoreage.com/article/nordstrom-edging-closer-going-private  

Rue La La members are getting a new “perk” for their loyalty.   The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.  

Consumers were cautious in their spending during the summer months.   Retail sales in August decreased by 0.2% from July on a seasonally adjusted basis, according to the National Retail Federation. (The NRF numbers exclude automobiles, gasoline stations and restaurants. Also, the Commerce Department said data for July was revised to show sales increasing 0.3% instead of the previously reported 0.6% jump.  

Fewer stores translates into reduced holiday hiring for Macy's this year.   Macy's plans to hire a total of 80,000 workers for the holiday rush, down from about 83,000 last year. The company has been closing underperforming stores and currently operates some 70 fewer stores than it did last year.  

The Tile Shop has expanded its presence in greater Detroit with the opening of its sixth metro store in Troy.    The new location features 14,750 sq. ft. of showroom space and over 4,000 tile designs for consumers and the professional trade. It also features more than 30 fully decorated displays providing design inspiration