Sales & Marketing

Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.   The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.   

Staples is done trading on Nasdaq.   Sycamore Partners announced that it has completed its acquisition of the office supply giant. Under the terms of the deal, which was announced in June, Staples was acquired by the private equity firm in a transaction valued at approximately $6.9 billion.   

Ikea is allowing its shoppers to virtually test drive merchandise before making a purchase.   The home furnishings giant is preparing to launch a new augmented reality (AR) app. Called Ikea Place, the app allows customers to virtually place furniture in any space in their home, office, school or studio — and share the images.    The app, which will be supported by Apple’s iOS 11 platform, will launch in late September.  

A cash-free economy could be here sooner than expected — and American consumers are leading the charge.   Slightly more than half (54%) of consumers in the United States expect to stop using cash for shopping by 2020, according to “Lost in Transaction,” a report from payments provider Paysafe. The study, conducted among 3,038 consumers in the United States, United Kingdom and Canada, examines how cash is merging with digital formats.  

Target Corp. announced a major investment for the holiday shopping season.    The discounter said it plans to hire approximately 100,000 employees for the upcoming holiday season, which is up about 40%.    Additionally, Target will hire 4,500 workers at the company’s distribution and fulfillment centers to replenish products to stores and fulfill digital sales throughout the season.   

Face-to-face human contact is not necessary for a brand to make a strong connection with consumers.   

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

It only took seven days for Amazon to begin reaping the benefits of its acquisition of Whole Foods Market.