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Sales & Marketing

  • Camper, Westfield World Trade Center, New York

    Spanish footwear brand Camper stays true to its tradition of creating unique store experiences at each of its locations at its new outpost in Manhattan.    

  • Moody's: No letup in sight to off-price growth

    Off-price retailers will remain among the top performers in the U.S. retail industry during the next 12 to 18 months.   That's according to a new report from Moody's Investors Service. The outlook is not as positive for department stores, which will continue to struggle as they seek to level the playing field with both off-price and online vendors.  

  • Go Green, Not Red, this Holiday Season

    The holiday shopping season is upon us. For retailers, these last three months of the year signify a marathon of competitive sales strategies to increase foot traffic and maximize profits.    According to the National Retail Federation, the holiday season can represent as much as 30% of annual sales. To adapt to shifting consumer trends and meet peak season demands, stores plan to increase both hours of operation and staff onsite.  

  • Lids’ new loyalty program hits a home run

    With a mere six months under its belt, Lids’ new Access Pass loyalty program is driving customer engagement to new levels.   Tired of running a stagnant loyalty program that only engaged a small amount of shoppers regularly, the sporting goods headwear and apparel retailer was ready to change the game. In April, Lids switched from a static points-based program to a digital model designed to “delight” shoppers.  

  • Gifting retailer to launch ‘voice-activated’ shopping

    1-800-Flowers.com continues to embrace the conversational commerce game.    The gifting brand is preparing to launch a program that will enable its customers to place orders via Google Assistant on their Android phones and iPhones. Using their voice or text, they can access a menu of gifting categories, and place orders for delivery nationwide. The service also enables users to specify same-day delivery or schedule a gift’s arrival for a future date.  

  • Study: Gens Y & Z prefer credit cards over other forms of payments

    Following suit of older generations, younger shoppers want to pay for purchases with credit cards.    Specifically, Gen Z (ages 18-24) and Gen Y (ages 25-34) are comfortable using credit to make purchases, and overwhelmingly prefer credit cards to monthly payment options, according to new data from Vyze, a provider of cloud-based financial technology solutions.   

  • Chapter 22: Why Some Retailers Emerge from Bankruptcy Only to File Again

    As of August 31, 16 retailers have filed for Chapter 11 bankruptcy in 2017. Four of those sixteen retailers are filing for “Chapter 22”, meaning this is their second time declaring bankruptcy. Chapter 22 cases show that the first bankruptcy failed and that the firm and its advisors were too optimistic regarding the firm’s viability out of bankruptcy. The chart below summarizes the four Chapter 22 filings over the past year:  

  • Report: Amazon tries its hand at a different kind of pop-up

    Amazon is preparing for its newest physical store — and promoting its alcoholic products at the same time.   The online giant is opening a pop-up bar in Tokyo’s Ginza district. The location, which will be open for 10 days, will sell beer, wine, sake and cocktails sold on its Japanese website, as well as exclusive products and samples not yet for sale, according to Bloomberg.  
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