Social Media

The artist formerly known as "Ginger Spice" is helping Billboard launch a new interactive shoppable book promotion.

President Trump is giving the Chinese owner of TikTok more time to divest its U.S. operations.

It only takes two strikes for many consumers to be “out” on a brand.

Today’s shoppers are spending more time than ever in digital spaces, and retailers need to turn them into consumer touchpoints.

As the deadline for TikTok to divest its U.S. operations looms, a major suitor has reportedly emerged.

QVC Group is reaching out to a younger audience by launching the first round-the-clock live social shopping experience with TikTok Shop.

Walmart Inc. plans to greatly increase its use of interactive product videos.

Pizza Hut is offering what it calls a "second screen companion" for college basketball fans.