Social Media

Customer reviews, photos and videos aren’t just for the Internet anymore.

Claire’s Stores has appointed an experienced marketer as its chief marketing officer.

Pacsun is launching same-day delivery in 40 stores across 10 major U.S. markets.

Klarna is introducing a tool to streamline digital “buy now, pay later” purchases for desktop shoppers.

We have finally reached a moment in time where brands are driving meaningful revenue from e-commerce retailers and their own direct-to-consumer channels.

Peet’s Coffee is making its coffees available as personalized digital gift experiences.

A company that creates digital marketing and e-commerce programs for malls did a survey of 569 American consumers and found that they’re hankering for digital connections to their favorite shopping centers.

Despite extremely low levels of brand loyalty, there are steps brands can take to help influence the path to online purchase.

Between 2019 and 2021, three specific digital sales channels saw their transaction share sharply increase.

A fashion apparel retailer is training style-conscious consumers to promote and sell select merchandise.