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  • Patriot, Knick to help Kmart promote Protege campaign

    HOFFMAN ESTATES, Ill. — Kmart announced that Roger Mason, Jr. of the New York Nets and Deion Branch of the New England Patriots will be featured in the company's social campaign for Protege, the company's exclusive footwear and apparel collection.

  • Victoria's Secret brings the sexy back to workouts

    NEW YORK — Victoria's Secret announced that it has launched a new line of workout gear called "VSX Sexy Sport." The collection will feature sports bras, yoga pants, tank tops, athletic shorts, accessories and other workout clothing pieces all designed with fit in mind, the company reported. 

    The collection is available in a variety of colors in sizes XS to large. Items are priced from $24.50 to $68.50.

  • 'Desperate Housewife' featured in TRU differently-abled toy guide

    WAYNE, N.J. — Toys"R"Us announced that "Desperate Housewives" star Eva Longoria will be featured on the cover of its 2011 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Longoria will be featured alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif., the company announced. Released annually, this complimentary resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities.

  • Sears engages social media for charitable campaign

    HOFFMAN ESTATES, Ill.  — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving. 

    Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

  • Macy’s tops among specialty retailers in Digital IQ Index

    New York City -- Macy’s took the top spot in the annual Digital IQ Index, which ranks retailers according to their online competence. The index measured the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Based on these scores, each brand was assigned a Digital IQ and a corresponding class of Genius, Gifted, Average, Challenged, or Feeble.

  • Best Buy, Sears, Target tops in cross-channel performance

    SANTA CLARA, Calif. — Best Buy, Sears and Target ranked as the top three cross-channel performers in a study by CrossView, a provider of cross-channel commerce solutions. The study, which examined the cross-channel capabilities of 25 top retailers, found that a majority of retailers are providing an unsatisfactory cross-channel experience. 

    Highlights of the study, which is due to be released Aug. 30, include:

    • Only 12% of studied retailers could access a customer’s pending web order in store;

  • Expectations elevated around e-commerce initiatives

    Just launch the new site already. Target executives keep talking about how much better its new website will be now that e-commerce efforts have been brought in house, so it sure would be nice to see what all the excitement is about. Not sure when that will happen, but EVP merchandising Kathy Tesija contends it is going to be a lot better.

  • Study: Best Buy, Sears and Target tops in cross-channel customer experience

    Santa Clara, Calif. -- Best Buy, Sears and Target ranked as the top three cross-channel performers in a study by CrossView, a provider of cross-channel commerce solutions. The study, which examined the cross-channel capabilities of 25 top retailers, found that a majority of retailers are providing an unsatisfactory cross-channel experience. 

    Highlights of the study, which is due to be released Aug. 30, include:

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