Social Media

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.

Chain Store Age is conducting a brief survey designed to take retailers' "new" media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

New York City -- Chain Store Age is conducting a brief survey designed to take retailers’ “new” media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

New York  — Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.  

TOPEKA, Kan. — Payless ShoeSource announced that Sierra Kusterbeck, lead singer of alt-rock band VersaEmerge, will be the face and voice of the retailer's new, exclusive teen brand, Brash.

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

CINCINNATI — Kroger on Wednesday launched a new website in support of its Comforts line of baby products, the grocer announced. 

ComfortsForBaby.com will enable busy moms to access and exchange ideas online, offering a community where mothers can share their insights and experiences parenting newborns, infants and toddlers. The website is available in English and Spanish, with the Hispanic microsite designed specifically to engage Latina moms. 

St. Louis -- An affiliate of Sun Capital Partners and Kellwood announced an agreement to acquire Amsterdam-based fashion brand Scotch & Soda.  The deal is expected to close in August 2011 upon regulatory approval. Terms of the private transaction were not disclosed.