Social Media

AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

EL SEGUNDO, Calif. — Former Estee Lauder executive Suzanne Dawson has joined high-end skincare brand Murad as its new CMO. Dawson will oversee all global marketing, including brand development, advertising, public relations, creative and education for products, services and new market opportunities. She will report to GM Richard Murad.

Armonk, N.Y. -- The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey. The study also found that consumers’ willingness to advocate for a particular retailer is becoming multi-faceted, with consumers looking for a flawless experience, whether it’s when they’re researching, purchasing, or receiving delivery.

San Jose, Calif. -- Nearly half (40%) of retailers will add a mobile version of their website in 2013, with 20% planning to create a mobile app, according to the "2012 ECommerce Trends Survey,” a survey of nearly 500 global retailers conducted by SLI Systems. Retailers’ biggest challenges in e-commerce continue to be improving conversions (63%) and attracting more customers to their websites (61%), the survey revealed.

BOSTON — Wayfair.com, an online retailer of home goods and furnishings, has raised $36.3 million in new equity financing to fuel the growth of its private sale site for the home, Joss & Main.

Joss & Main has fared extremely well for Wayfair.com, having acquired nearly three million members and operating at a $100 million annual revenue run-rate. Investors include Battery Ventures, Great Hill Partners, HarbourVest Partners and Spark Capital.

By Derek Bonney, [email protected]

Technology has shifted everything, especially the retail experience. Not only has it changed how we locate, evaluate and purchase products or services, it has created a treasure trove of data for both retailers and marketers. So let’s examine something I call the “Retail Shift.”

Nashville – Retail's top industry analysts will join forces with C-level retail executives and technology vendors at the Retail Orphan Initiative's SuperSaturday event in New York on Jan. 12, one day before the opening of the National Retail Federation’s annual convention. Admission to retailers is free, and all proceeds from the vendor sponsorships go to help the Retail Orphan Initiative, Retailroi.org.

West Chester, Pa. -- QVC announced that its wholly owned subsidiary, California Voices, has signed a definitive agreement to acquire Oodle, a social commerce leader that runs the Oodle Marketplace application on Facebook. The acquisition is expected to close by Dec. 31.