Social Media

Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.

New York -- Target is celebrating the launch of Sonia Kashuk's new line bath and body products collection with a larger-than-life art installation and pop-up store in New York City's Grand Central Station. The centerpiece of the space is a gleaming white bathtub on a platform that is raised some eight feet off the floor. A live model sits in the tub, which is surrounded by bubble-like balloons.
 
The new line, which includes shower gels, body lotions, loofas and shower caps, is on display in the pop-up and available for sale.

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

Big Lots plans to close down its wholesale operations, Big Lots Wholesale, Consolidated International and Wisconsin Toy, by the end of the current fiscal year. The move is the latest in the company’s strategy to refine its business model and focus on its retail stores.

As things wind down for the wholesale business its inventory will be liquidated. The company says that it will assimilate employees into its retail operations wherever and whenever possible throughout the next 90 days.

Orte Madera, Calif. -- Restoration Hardware Holdings announced the appointment of Katie Mitic to its board of directors, effective immediately. Mitic, who will also serve on the board’s audit committee, is a veteran technology leader and entrepreneur with nearly 20 years of strategic product, marketing and business development experience.

New York -- Shoppers feel that they get a better retail experience online than in-store, including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to shopping behavior and retail trends firm WSL.  

New York -- Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).